It is no secret that women want to feel sexy and look good, and trying out fad diets has become a normal and regular routine of the female eating regime. But one thing that has come into full force on the weight loss scene is not a ‘fad’ or ‘quick-fix’ diet, but in fact proper fitness and nutrition.
Fitness and nutrition have become the new lifestyle choice of many women today. Professional women now find the time to fit their healthy regime into their busy schedules, and busy mums are incorporating fitness and healthy eating into their homes. So why has fitness and nutrition overtaken the quick. fix and fad diets?
Images of strong, defined and toned women have leaked into women’s lives, and more and more women are now becoming defined and strong, Perceptions of beauty and of a perfect female body are changing Young girls used to aspire to the stick-thin models on the catwalks, causing controversy in political conversation, and TV shows on the topic of magazines relaying an unnatural, unrealistic form of the female body to young and impressionable girls. A rise in the amount of underweight and anorexic adolescents was at the forefront of the media.
But has the new tightly formed woman overtaken the look and crave for the catwalk form?
My personal experience with social media sites is that every next click – whether it be Instagram or Twitter – is of a body-changing product, an aid in weight loss and fitness, or an annoyingly perfectly formed person! I am forever receiving gym offers by all the competitors and seeing pictures and posters with the fitter woman as the focus. Women want to feel stronger, look stronger and it oozes independence.
It’s a lifestyle. Bodybuilding and nutritional fitness models seem to be making their stamp on the beauty market at the moment, and looking fitter and stronger has tread-milled its way through to all generations. More people are working out, and eating healthier. And being the envy on your social media site with ‘selfies’, showing off your flat and toned stomach is the new green-eyed monster.
Beauty queens and glamour models are even turning to fitness modelling more to enhance their profile if the fitness world. Lifting weights and squatting is no longer dreaded by the nation but has become an inspiration. The ‘squat challenge and eating healthy meals has become the new cabbage water diet. And daily gym visits have become the new daily lunch dates. Ladies that usually lunch are now quickly becoming Ladies that “crunch”.
Are the upcoming bicep queens overtaking the glamour and beauty queens for good? It is clear that the female species are giving the men a run for their money, quite literally.
And the nutritional recipes and regular eating plans have raced past the faddy diets and Atkins faithful, making way for the new and improved female race.